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The corporate website is the "face" of the company.
Just as we have immediate impressions when we first
meet a person or first see the front of an office
building or storefront, we make judgments about an
organization the instant we are introduced to its
website. The website should also facilitate and enhance
all communication and transactions with viewers and
users.
Problem
Most marketing professionals have not had multiple,
in-depth, recent experiences overseeing website development.
This inexperience can lead to inefficient and long
development cycles, higher costs than necessary, a
less than ideal site structure and flow, and an outcome
that doesn't meet the needs of the organization. In
addition, it may not be well structured to grow with
the company.
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Solution
Karen's website development process includes thoroughly
identifying the company's short and long-term objectives
across all functional areas, defining development phases
for accomplishing key milestones quickly, and ensuring that
short-term work will be continue to be viable as the site
evolves to meet longer-term needs. Karen has overseen and
executed numerous first-time websites for companies, done
website critiques, and executed large site revamps, always
with significant emphasis on clear messages and a positive
user experience. She is accustomed to working rapidly with
a controlled budget. She maintains excellent relationships
with web design and development firms.
Results & Benefits
This process delivers a corporate website that meets the
most critical needs of the organization across all functional
areas. It will facilitate communication and transactions
with site users, incorporate the company's design preferences,
and clearly convey what the company does for its potential
audiences. As appropriate, it will meet numerous functional
objectives such as capturing and qualifying leads, providing
support, processing orders, and decreasing time spent answering
customer questions. Karen's process also ensures an efficient
development cycle, minimizing design and development dollars.
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