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Karen's fifteen plus years of startup experience has taught her how to stay focused, creative, and execute rapidly with a small budget. She is known for her efficiency and can do a great deal work hands-on, but also draws on her strong industry network to provide execution as appropriate. Karen can also provide leadership to teams already in place, helping them achieve results that will bring the most value to the company.

Typical projects include some or all of the below:

• Drive clear, compelling positioning and key messages
• Develop a focused and measurable marketing plan
• Critique, improve or create a corporate website
• Create sales tools, corporate collateral, success stories
• Initiate and manage an analyst relations program
• Develop and execute PR and other awareness programs
• Execute lead generation, qualification, closed-loop tracking
• Conduct or oversee customer validation studies